History of Load Line

In 1988, Jake Friesen Sr. purchased Load Line Manufacturing. At the time, it was a six-employee business operating in a 10,000-square-foot plant, building grain, gravel boxes and trailers.

The company expanded it's product line in 1990, by refurbishing and reconfiguring highway tractor units into grain and gravel trucks. This fueled the transition from serving the farmers and truckers in the southern Manitoba area, to include all of Canada, United States and the ability to ship worldwide.

Load Line added a parts counter in 2000 to offer customers with the products they need to keep their equipment up and running. This saves many local customers a three-hour round trip to the nearest parts outlets in Winnipeg. “Most of our customers are farmers and they need their equipment operational when they're harvesting,” said Jake. “By providing a local parts outlet, we can help get their equipment operating in a shorter time frame.”

Jake Sr. held a firm belief in the value of excellent customer relations. “There is no better form of advertising than by word of mouth. In order for people to talk positive about your business, you need to build a quality product and provide superior service. That is what I set out to do and that is what I believe we have accomplished.”

Starting from a 10,000 square-foot plant, Load Line has expanded to over 100,000 square-footage of building space. This includes two manufacturing plants, a body shop, service bays, the parts department and warehouses. The increasing business, has seen a considerable rise in the amount of staff to its present level of 100.

It is customers trust in Load Line's products and service that has allowed the company to increase production every year. In return, Load Line is dedicated to continue building quality products that will see it grow and prosper.